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Tips to Get Your B2B Email Opened
Often times in email marketing, the content is what is primarily focused on, with the subject line being an afterthought. The subject line is what entices the reader to actually open the email and...
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Defined: 9 Marketing Buzzwords
While we hear them all the time – and use them – sometimes the definition of an online marketing buzzword can elude our customers and even our co-workers. Below are nine of the most popular online...
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Using Facebook to Market Your Local Business
When used correctly, Facebook can be an extremely effective tool for small businesses to reach their target audience and gain business. Follow these tips in order to better utilize this social media...
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7 Tips for Managing Email Lists
Constant email list management can increase both delivery and lead generation for your business, yet according to Forrester Research, only 22% of email marketers have a policy on deleting inactive...
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Got Content?
Although many might be surprised to hear it, content marketing – in one form or another – has been around for decades. However, the internet, its universal appeal and widespread reach has amplified...
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7 Rules for Writing a Case Study
Every business should have at least one case study. Case studies act as evidence-based content that can both work as original material for your media kit, as well as provide customer insight. Follow...
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Social Media and Business Use
Whether you’re a casual “Facebooker” or an experienced marketer, you can’t deny that you’ve seen ads popping up left and right from a variety of companies on your social media homepages. But, not all...
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7 Elements of a Complete Brand Strategy
Having a comprehensive brand strategy ensures your business remains on track with its’ marketing efforts, which can both increase sales as well as retain loyal customers. Follow these seven tips to...
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Maximize Sharing of Your Blog Post!
To drive more traffic to your blog posts, it is crucial to share your content across a broad array of social media outlets. The biggest key element in sharing is to know your audience; specifically...
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Content Marketing Trends
In order to stay relevant in the blogging and content game, it is essential to keep up with social media trends. Some of the most popular features right now include: Location Services- “checking in”...
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Build Your Blogging Strengths
For those of us who have “writing” in our job description, it can prove to be challenging when you’re expected to create fresh and relevant content on a daily basis. To push yourself beyond your...
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The 7 P’s of Marketing (and Social Media!)
The 7 P’s of marketing (also known as the fundamentals of marketing) existed long before the arrival of social media, however in today’s market they are even more important, as social media has become...
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Don’t Let your Business Flop!
Even the smallest, every day decisions, can negatively impact your business in the long run (and eventually even bring it to its demise!). Review these commonplace actions to save your company and...
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Put Your Business on the Map…Literally!
Does your business have a physical location that provides services or products to the community? If so, it’s important to make sure that you’re signed up for Google+ Places for Business. Signing up...
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Five Easy SEO Tips
Taking control over your SEO can seem like a daunting task, but using these five simple tips can help your boost your online presence: Content and Sharing– Create relevant and interesting content that...
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8 Common Twitter Mistakes
Twitter is a great platform to openly communicate with your customers, contacts, and even your competitors, but having only 140 characters to express your thoughts can often lead to embarrassing...
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Make Your Email Work For You!
Email has long been the primary means of online communication for both personal and business use, and is still the number one source for B2B communication today. To ensure your email gets read,...
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Demographic Data, Now!
Having reliable data about your customers (both past, present, and future) ensures your business is reaching your target audience in the best way possible and also communicating your message to them...
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Using Pinterest to Market Your Business
Pinterest is an amazing tool for businesses to market their products and services, as well as connect with customers and create a positive brand image for themselves. It’s important to use Pinterest...
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Sagefrog’s Annual B2B Marketing Survey
It’s that time of year again! Sagefrog has launched their 2013 B2B Marketing Mix Survey. We use this survey as a tool to see how marketing professionals and businesses are utilizing marketing tactics...
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